Audiences are not passive recipients of information but are actively involved in interpreting it, even questioning its authenticity.

Being aware of these legal matters is not only a necessary step in maintaining ethical practices, but it also avoids potential risks and pitfalls, preventing them from hindering my brand's progress.

In the eyes of many, creating an independent brand is a triumph of individualism. However, in the practice of sustainable fashion and branding, I have found that true creativity is not only an expression of ‘I’, but also the result of continuous collaboration with others.

Building a sustainable fashion brand is not just a business idea for me, it's an ideal rooted in my personal values. However, as I began to translate this vision into reality, I realized that branding in the modern fashion industry is far more complex than I had imagined.